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How does Google Ads help businesses reach their target audience?

1. Keyword Targeting: Businesses can choose specific keywords related to their products or services. When users search for those keywords on Google, ads related to those keywords are displayed, allowing businesses to reach users actively seeking relevant information.

2. Audience Targeting: Google Ads provides various audience targeting options based on demographics, interests, behaviors, and online activity. Businesses can target specific demographics such as age, gender, location, income level, and more, ensuring their ads are shown to the most relevant audience segments.

3. Remarketing: With remarketing, businesses can target users who have previously visited their website or interacted with their brand online. By showing ads to these users as they browse other websites or use Google services, businesses can stay top-of-mind and encourage them to return and complete a desired action, such as making a purchase.